We believe brokers deserve better tools
Rubo was born out of frustration. Our founders spent years in insurance and real estate, drowning in back-office tasks that had nothing to do with serving clients. We built the tool we always wished existed.
Our story
In 2022, Anna — a senior broker at an Amsterdam insurance firm — spent 3 hours comparing policy renewals for a single client. The data she needed was scattered across carrier PDFs, email threads, and spreadsheets. She thought: there must be a better way.
She met Piotr at a tech meetup. Together, they built the first version of Rubo in a weekend: a WhatsApp bot that could answer questions about a PDF. Brokers who tried it immediately said the same thing — “I need this for everything.”
Two years later, Rubo handles tens of thousands of queries every month for brokers in the Netherlands, Portugal, and Poland. Our mission is simple: give every broker access to an AI back-office that actually understands their work.
Our mission
To make every insurance and real estate broker more productive, more responsive, and more competitive — regardless of the size of their firm.
2,000+
Active brokers
50k+
Queries per month
3
Countries
4
Languages
What we believe in
Speed over perfection
Brokers need answers in seconds, not minutes. We obsess over response latency and accuracy.
Privacy by design
All data processed and stored in EU data centres. GDPR compliant from day one, not as an afterthought.
Built for Europe
Deep support for Dutch, Polish, and Portuguese regulation — including Wwft, Ustawa AML, Lei 83/2017, IDD, and AFM rules. Pre-built compliance checklists for all three markets.
Brokers first
We work alongside brokers every week. Every feature starts with a real broker problem.
Meet the team
Anna de Vries
CEO & Co-founder
Former insurance broker with 10 years at Allianz Netherlands. Frustrated with back-office work, she set out to automate it.
Piotr Kowalski
CTO & Co-founder
Machine learning engineer, ex-Google. Obsessed with practical AI applications that save real time for real people.
Catarina Silva
Head of Product
Previously led product at a Portuguese proptech. Brings deep knowledge of the real estate broker workflow.
Marek Wiśniewski
Head of Partnerships
Built and led broker networks across Central Europe. Knows every pain point in the industry.
See what Rubo can do for your industry
Get in touch
Questions, partnerships, or enterprise inquiries — we'd love to hear from you.